Steph & Josh
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Wypall

Wypall - Who would you hire?

Wypall - Who would you hire?

 “We need to sell more paper towels”. Not exactly the dream brief we’re all wishing would land on our desks.

To nail this brief and make a real difference to KCP’s paper towel sales, we thought we’d inject a little bit of fun to an otherwise dull category. That’s why we personified WypAll cloths and its competitors and had them face off in the ultimate job interview. 

The Interview - WypAll* Cloths vs. Laundered Cloths

The Interview - WypAll* Cloths vs. Rags

WypAll* X80 Cloths Strength Test