Steph & Josh


Tearaway - Branding

Tearaway - Branding

Tearaway is a wine for the rebellious. For those who just want a good, trusted wine, but aren’t bothered about generous gooseberry flavours or herbal aromas of nettles on their palate.

The designs reflect the target audience’s attitude by scrapping the fancy labels and long descriptions. The five different labels think differently to give each bottle a unique feel while clearly looking like the same brand.