Steph & Josh
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Royal British Legion

 With the 100th anniversary of the Battle of Passchendaele, it became apparent that the poppy is increasingly losing relevance with younger generations today. So we gave the fallen soldiers a voice to help keep their memory alive.    In partnership with TMB Art Metal, we made 60,083 commemorative pins using the brass artillery shells and very earth from the battlefield itself. Each one was dedicated to a soldier that fell at Passchendaele.    We launched a national press, digital and social campaign, and harnessed the power of AR technology to deliver an engaging experience that brought the soldier’s stories to life.

With the 100th anniversary of the Battle of Passchendaele, it became apparent that the poppy is increasingly losing relevance with younger generations today. So we gave the fallen soldiers a voice to help keep their memory alive.

In partnership with TMB Art Metal, we made 60,083 commemorative pins using the brass artillery shells and very earth from the battlefield itself. Each one was dedicated to a soldier that fell at Passchendaele.

We launched a national press, digital and social campaign, and harnessed the power of AR technology to deliver an engaging experience that brought the soldier’s stories to life.

 We launched a national press, digital and social campaign, and harnessed the power of AR technology to deliver an engaging experience that brought the soldier’s stories to life.

We launched a national press, digital and social campaign, and harnessed the power of AR technology to deliver an engaging experience that brought the soldier’s stories to life.

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Every Pin Tells A Tale : Behind the music

Every Pin Tells A Tale : Behind the music